What should I know?

I am very excited to begin my internship, both as a way to get my foot in the door at a great agency and also as a way to round out the PR experience I have gained in school. When it came to the option of going straight into a full-time position vs. an internship position I began to wonder, am I ready? After going on several interviews it was apparent to me that I was lacking in media relations skills. I think that all PR graduates from Grady would greatly benefit from a class related to media relations.

I found this blog on the Growth Path of a PR Professional very interesting. The blog lists out the order in which a budding PR professional should master specific skills. I think the list is very relevant to employers expectations. After looking over the list, I feel very comfortable with tasks 1-4 which involved studying the media, understanding clients' needs, basic reporting documentations and PR writing. Step 5 is, of course, media relations. It will be interesting to check back in on this list as my career progresses to see if I am following the path they have laid out.